Nutella has become an iconic brand and product that everyone knows and loves. I worked with the current brand guidelines to create a campaign for Nutella Single Serve (the individual packets of Nutella). The goal was to catch the attention of young adults/college students, bring them joy and ultimately make them want to buy Nutella.

  • Nutella Single Serve
  • Photography by Justin Barrett
  • Bus stop ads, magazine ads

Project 01a